Thursday, October 29, 2009

Radio Jockeying - a HOT career!

Advent of the modern communication technology has brought sea change in the mass media. It has resulted in the various mass media devices to become accessible in the terms of cost effectiveness for the tech savvy people. Moreover, technology has also revived some communication forms which were on the verge of disappearance. Radio is a glaring case at this point. The Radio Frequency Modulation (FM) is found to be fulfilling one’s creativity and demanding for good remuneration in media market. Therefore, in this context, lucrative career of radio jockeying could be cited.

Needless saying, radio jockeying these days is considered as a hot profession. Radio is considered as one of the cheapest means of media of mass communication, it offers with an opportunity of reaching people from almost all the walks of life.

Radio Jockeying

Radio jockeying, despite of being non-conventional career is catching up with traditional careers. With advent of the FM channels, Radio Jockeying has gained popularity as a career option. An RJ plays music both his own choice as well as choice of audience. Simultaneously, while playing music, he interacts with the audience by delivering some relevant local, national and international news and some information in his unique style. The radio jockeying career needs rationality, enthusiasm, and good sense of humour, creativity, excellent communication skills and an appealing voice.

Career Prospects

This domain was previously dominated by the state owned AIR has seen huge investments by the private concerns lately. This factor led to increased job opportunities for the radio jockeys. The job of the radio jockey is mainly of diversifying the nature depending on subject matter of program. An RJ normally can also opt’s in doing voice covers for radio and television advertisements. They might also consider lending voices to the audio magazines and the documentaries. As an RJ, one can also compeer or anchor the live shows or TV shows or events.

And radio jockeying course covers…

Formal educational qualification does not hold much value in the RJ career as it is talent based field. However, graduation is often a benchmark; students having passed 10+2 too are easily hired by the private channels. Personal qualities required for becoming a RJ are- good communication powers, good command over the language, and good sense of humour, proper voice modulation, and good diction. Staying updated with the happenings around is important for a RJ.

Radio jockeying covers all topics that are important to ensure that students graduate as professionals. The students would be taught all aspects of radio jockeying, right from the content creation to the production. RJ needs to perform various tasks like making calls on air, understanding the legal aspects of radio broadcast, interviewing the guests on air and so on. The students will be trained on RCS software, essential software. Programming of all FM channels is based on this software. The in-house studios at the institute like SeamEdu would give an opportunity for getting hands on the latest technologies that are being used in radio industry.

Where to study

Institutes like the Seamless Education Academy, Pune offer courses in the radio jockeying field. Courses offered vary from the certificate course in Radio Jockey to Diploma in Radio Jockeying, and Diploma in Radio Programming and Management to PG in Radio Programming and Management. Enrol today and make your RJ dream come true. Good Luck!

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